Aug. 26-28, 2019 • Louisville, Kentucky • Kentucky International Convention Center

Monday, Aug. 26
Tech Workshops

Presented by Dahlia+

What's in your tech stack? How tech savvy is your team? Let us show you how you can assess, budget and plan your event tech solutions to help your team and events succeed. Here's where you will get the answers of how to start your tech evaluation, learn from your peers on how they are planning their tech budgets, and what are the right questions to ask your current and future tech partners.

Presented by Dahlia+

You may already use social media for your association or organization on a regular basis—but how are you using it for your events? Or are you even using it for your events? Let us guide you through some best practices for event social media and how to maximize your reach and create FOMO. In this workshop we will share how to create content that's socially engaging, a social media plan, and how to get started on the relevant platforms.

Tuesday, Aug. 27
Marketing Lounge
Sponsored by
Charlotte

Presented by Shawna Suckow

It used to be easier to stand out when marketing your programs and your company in a field of competitors, but today it’s more challenging. Join Shawna Suckow, CMP and former 20-year planner, as she shares the insider secrets on how you can market anything differently to stand out in a sea of sameness. Whether you’re looking to market your programs to attract more participants, or market your business for greater success, you’re in the right place!

Presented by Alex Plaxen

What are you really trying to accomplish by using social media for your event? Developing a social media strategy requires time, money, and resources to be successful. It’s time to stop thinking of it as an afterthought, and start considering it a useful tool in our arsenal for achieving the major goals of our event. Learn how to develop goals that impact stakeholder experience.

Negotiation Station

Presented by Heather Reid

One-sided Indemnification, Termination and Cancellation clauses (to name a few!) can be "contract killers" for Event Hosts! Contract clauses, written by the venue's legal counsel to shift financial risks and logistical burdens to Event Hosts, are sorely misunderstood and, therefore, poorly negotiated. Knowing the right questions to ask to strike BALANCE - is essential to protecting your event!

Presented by Terry Woodin

The planner submits their RFP, but is it enough to be accepted by the hotel? Conversely, is the supplierbeing an effective adviser to help the planner get a "Yes" on their RFP? Let's take a closer look at how alack of understanding of common business practices on both sides of the transaction affects how eachviews the RFP, and learn strategies for both sides to win in the RFP process. Education and training is soimportant in your position, as well as understanding how the other side operates to achieve success.When planners think like a hotel revenue manager and have a strategic plan for each meeting, andsuppliers move away from transactional RFP responses driven by revenue management and becomeadvisers that provide solutions, both sides win.

The Kitchen—F & B Lounge

Presented by Tracy Stuckrath

Do the ever-increasing requests for special meals—gluten-free, garlic allergy, no red meat, vegan, paleo, pegan—make you feel like you're in your the latest episode of "Hell’s Kitchen"?

This cooking demonstration session will address all of the needs and help us develop solutions to the myriad of dietary requests. You'll not only get to try "Good Eats" of what is created, but leave with a "Recipe for Success" to the dietary restrictions challenge that won't leave you feeling like you’ve been on "The Chopping Block."

Learning Objectives:

  • - Develop a basic understanding of the most common food allergies and dietary needs.
  • - Examine how to work with F&B staff to accommodate special dietary needs
  • - Determine a process for identifying attendees' needs in advance

Presented by Cabrin Kelly-Hale

Menu trends today are shifting from ingredient-based to entertainment-based. Mirror your attendees activities, overall lifestyle philosophies and quest for unique experiences. Create authentic moments as you partner with your chosen venue.

Meeting Design Lounge
Sponsored by
Topgolf

Presented by Ava Diamond

In today’s world, you are competing for attention. If your meetings are not generating extreme engagement, it’s time to refresh the way you think about and design your events.

Using interactive techniques, leadership expert Ava Diamond will guide you through experiences to learn creative strategies for delivering high-impact engagement that solves problems and facilitates connection.

Presented by Will Curran/Brandt Krueger

Description coming soon.

ConnecTech

Presented by Dahlia+

You are in dire need of increasing engagement at your events, within your team, and within your entire organization. How and when do you implement engagement tactics? Explore new tech, new methods and new ideas to develop more engagement between your event stakeholders. This is where you steal ideas and discuss how to customize them for your audience.

Presented by Dahlia+

In this rapid-fire session, you'll experience the latest event tech trends and solutions that make it happen. Before you finalize your next budget, you're going to want to check out this session.

Wednesday, Aug. 28
Marketing Lounge
Sponsored by
Charlotte

Presented by Shawna Suckow

There’s never been a time where our culture has been more saturated with marketing messages from every angle, every minute of the day. Translation: there’s never been a more challenging time for brands trying to get consumers to focus on their marketing efforts. As consumers, we’ve all grown savvier about blocking and ignoring what we deem to be irrelevant messaging, and we’ve grown intolerant with interruption marketing. How can you break through this cluttered marketing landscape to get the attention of your desired audience? This session will reveal research that shows what’s working, and what’s not. By looking through the lens of your desired customers through recent research, you’ll get a fresh perspective on how to approach your marketing challenges. This eye-opening session will leave you with five fresh ways to rethink your marketing strategy.

Presented by Shannon DeSouza

If you are tired of hearing event marketing is all about the numbers, but you don't really know what that means then this is the session for you! Learn how to harness the power of technology to track your entire event life cycle - pre, during and post. Walk away with the metrics, KPI's and digital measurement tools to make you a shining star!

Negotiation Station

Presented by Glen Guyton

Hear real life stories from a seasoned event planner and how his group has survived it all. The crisis management plan has allowed his event to weather everything from ice cream shortages, to tornadoes, to protest groups, to boycotts, to assault. Risk management and security go beyond the onsite communication plan. Many risks can be mitigated before your event even begins.

Presented by Terri Woodin

Hotel contracts are complicated, but are a must to define responsibilities and make mutual obligationsperfectly clear. In the Strategic Meetings Management (SMM) landscape, hotel contract risk mitigationhas become an important metric. In this interactive workshop, attendees will discuss a multitude of topics on methods to negotiate contracts that assure added meeting value, cost savings and risk mitigation,including dispute resolution.

The Kitchen—F&B Lounge

Presented by Local Louisville Chefs

Hear from a few local chefs about meeting F&B trends, and get a chance to ask your questions!

Presented by Tracy Stuckrath

True to all events, there will be food and beverage. As planners, we spend more time choosing what everyone will eat than what they will drink. This session will cover the booming creative beverage trends that can help enhance your event’s food and beverage program. From cocktails to mocktails, craft beer to cold brew, coffee to tea, juices to functional water, the beverages we serve at meetings and events need to represent the diverse needs of today’s attendees just as much as the food we serve. You will not leave thirsty for innovative beverages for your next event.

Learning Objectives:

  • - Learn how the latest food and beverage trends can enhance your event.
  • - Understand how consumers holistic view of health and wellness comes in a glass as well as a plate.
  • - How to manage your beverage budget while incorporating the latest trends.

Meeting Design Lounge
Sponsored by
Topgolf

Presented by Will Curran/Brandt Krueger

Projection mapping is one of the coolest design techniques to come along in quite some time, creating jaw-dropping animated effects on some of the biggest stages in live events! How can we use this style, normally reserved for massive outdoor effects or multimillion dollar stage productions, on our everyday events? And do so without breaking the bank? Let’s get hands-on and find out!

Presented by Cabrin Kelly-Hale

Meeting Architecture has become a popular term in the last several years but what does it mean to you, the over-worked Planner? Do your meetings focus more on logistics and less on content? In this session learn four steps to understanding and implementing the Meeting Architecture Process, returning your meeting to its real purpose of creating value for your attendees. organization.

ConnecTech

Presented by Dahlia+

Social media is becoming more in-the-moment. Are you ready for this shift? Live streaming can be daunting to jump into, but we're here to bring you tips and tricks to make the process easier! Learn how you can start live streaming effectively right from your phone.

Presented by Dahlia+

Grab your phone and take a tour with us around your event. We'll show you how to post double-tappable content to Instagram. No matter if you’re a novice or daily user, you can learn best practices for grabbing attention-getting video, using the right hashtags and editing on the fly. Here you'll learn quickly by doing.

Host Sponsor

Official Travel Partner